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Babolat hopes to make its racquet heard in India-s

 
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PostPosted: Sun 21:33, 01 Sep 2013    Post subject: Babolat hopes to make its racquet heard in India-s

Babolat hopes to make its racquet heard in India
Chennai,[link widoczny dla zalogowanych], Sept. 17
string and also the guts give 70 percent of the power from the racquet,[link widoczny dla zalogowanych], says Lucien Nogues, the technical head of French string and racquet maker Babolat, expertly stringing a racquet, testing each string for that required tension. Located in Lyon,[link widoczny dla zalogowanych], France,[link widoczny dla zalogowanych], the family-owned Babolat, says Mr Pietra, who is in the family, was a maker of high-performance racquet strings till it began making its own make of racquets only in 1994. Today, he admits that, the strings and racquet maker,[link widoczny dla zalogowanych], which sold two million racquets worldwide this past year, is second only to US company Wilson in racquet sports. The brand is distributed in 139 countries.
Top Indian players
Mr Altaf Vahanvaty, Managing Director of Sportiff (India) Pvt Ltd, making specialised sports clothing as well as retails high-end sports goods through Sports Locker, says that the top Indian Davis Cup players, Leander Paes,[link widoczny dla zalogowanych], Rohan Bopanna and Somdev Devvarman all make use of the Babolat brand, sponsored through the company. Mr Pietra said the company has been extended to shoes, produced in partnership with Michelin, and apparel as well. In India, in addition to the two Sports Locker stores in Mumbai and Chennai, Babolat comes through 120 dealers.
Price range
Mr Vahanvaty says the racquet sales,[link widoczny dla zalogowanych], which retail within the budget range Rs 2,[link widoczny dla zalogowanych],000 to Rs 15,[link widoczny dla zalogowanych],000,[link widoczny dla zalogowanych], were 18,000 this past year and that he targets a sale of 25,000 racquets this season. The main focus is also likely to be on badminton racquets as they sell a lot more in India, he admits that.
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