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An Ode to Psyche
Following on from my last post,[link widoczny dla zalogowanych],
An Ode to Autumn
,[link widoczny dla zalogowanych], I am proud to be able to bring you An Ode to Psyche. (Who knows where this Keats-meets-men's fashion theme may land us: The Eve of St Agnès B, perhaps?) The Psyche here is a groovy North East concept/department store,[link widoczny dla zalogowanych], the against-the-odds genesis which reads a bit like
The Paradise
, with the exception that the setting at the beginning was recession-hit early 1980s Redcar,[link widoczny dla zalogowanych], and also the thrusting, self-made owner Steve Cochrane, an engineering graduate,[link widoczny dla zalogowanych], sometime punk-band singer and Northern soul fan.
Now, if simultaneously being into both punk and Northern soul was unlikely (not saying dangerous,[link widoczny dla zalogowanych], given precisely how feudal the entire music scene was back then),[link widoczny dla zalogowanych], going for a tiny shop selling homemade punk outfits and turning it into a full-blown designer store selling from Alexander McQueen to William Hunt should have been almost impossible. Should have been,[link widoczny dla zalogowanych], but somehow wasn't ultimately. "The shop at the start was small compared to our changing-rooms are now," says Cochrane, who's 53 and married with two sons of 13 and five.
Actually,[link widoczny dla zalogowanych], there have been times along the way when he himself seriously questioned what he'd got himself into. Like when he bought 35,000 sq ft of "nana-ish" department store, Uptons, in the middle of Middlesbrough, hitherto most widely known for selling Dannimacs and the like, only to discover it was riddled with asbestos. It took him a great seven years to place it right making the figures work.
But now, at the tail end of some other recession,[link widoczny dla zalogowanych], business there (and online) is booming,[link widoczny dla zalogowanych], and Psyche is celebrating its 30th anniversary of trading. "We're larger than Harvey Nichols in Leeds,[link widoczny dla zalogowanych]," says Cochrane proudly. "W'e're constantly changing and evolving. We're creating something using the focus on detail and idiosyncrasy of the independent boutique, but on the scale of the department store." Customers flock all over the North, and online orders originate from as far afield as Russia, Armani, Designer and Hugo Boss being particularly popular among the dapper Dans of northern England,[link widoczny dla zalogowanych], according to Cochrane.
Being a dedicated follower of favor himself, he has a wardrobe likewise well stocked because the store, consuming lots of Dries van Noten, sundry pieces by Jil Sander and - his proudest possession, even though it no more fits him - an outfit National Homme dark-brown ponyskin suit with high collars and gauntlet cuffs. It's 20 years old, so almost the same vintage as Psyche,[link widoczny dla zalogowanych], although not quite. Cochrane is marking the anniversary (of the business,[link widoczny dla zalogowanych], not the Costume National suit) by opening a dedicated Armani shop near the main store. By 2016 he plans to open a 75-bedroom four or five-star hotel next door. I don't for one minute doubt he'll accomplish it.相关的主题文章：

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