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25M over toning shoe claims Nike Blazer nmzd

 
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PostPosted: Fri 22:57, 23 Aug 2013    Post subject: 25M over toning shoe claims Nike Blazer nmzd

25M over toning shoe claims,[link widoczny dla zalogowanych]
Reebok International Ltd,[link widoczny dla zalogowanych]. will pay $25 million to customers to settle charges by the Federal Trade Commission that it made deceptive claims in ads that its toning shoes would measurably strengthen the legs and buttocks of those who wear them,[link widoczny dla zalogowanych].
Reebok,[link widoczny dla zalogowanych], based in Canton, Mass.,[link widoczny dla zalogowanych], has centered much of its business on toning shoes,[link widoczny dla zalogowanych], which include its EasyTone walking shoes,[link widoczny dla zalogowanych], RunTone running shoes and EasyTone flip flops.
The company claims the shoes,[link widoczny dla zalogowanych], which have a rounded,[link widoczny dla zalogowanych], slightly unstable sole,[link widoczny dla zalogowanych], encourage strength by engaging more of a wearer's muscles.
Reebok made a number of claims in its advertising and marketing materials that the FTC said it could not support,[link widoczny dla zalogowanych]. That includes claims that its EasyTone footwear had been proven to lead to 28 percent more strength and tone in the buttock muscles and 11 percent more strength and tone in hamstring and calf muscles than regular walking shoes,[link widoczny dla zalogowanych].
Under the settlement announced Wednesday,[link widoczny dla zalogowanych], the athletic shoe and clothing maker is also barred from making any claims that the shoes add strength unless they are backed by scientific evidence.
A spokesman for Reebok, based in Canton,[link widoczny dla zalogowanych], Mass., was not immediately available to comment. All rights reserved. This material may not be published, broadcast,[link widoczny dla zalogowanych], rewritten or redistributed.相关的主题文章:


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